Piarella Peralta holds a Master of Science degree in Social and Organizational Psychology from Leiden University. After losing her father in 2010 (he was only 47 when he passed on), she became involved in the international fight against cancer. After an initial carrier as a coach, trainer and consultant in organizational development in the public and private sector, Piarella shifted her focus toward her passion in patient advocacy within the Inspire2live advocacy movement. In 2018 she joined Diaceutics to bring the patient centricity perspective both to commercial and CSR activities for the company. Piarella hopes to influence healthcare back to its essence: The patient.